nice to e-meet you.
I work at the intersection of strategy, softness, & change.
I guide decisions that turn vision into visibility, and ideas into impact.
I bridge strategy with creativity, using data-driven insights and omnichannel marketing to build campaigns that don’t just convert—but connect. With over five years of experience in performance marketing and digital strategy, I’ve helped brands maximize engagement, optimize spend, and drive meaningful results.
Professional Experience
2021- current
Large Retail Corporate
Managed $1.5M+ annual affiliate marketing budget, increasing ROI by +23%.
Drove eCommerce growth for Black Friday, aligning data-driven insights with sales objectives.
Led cross-functional collaboration across creative, finance, and agency teams to optimize media spend across Google, Facebook, and TikTok.
2018-2021
Tech SaaS Start-up
Scaled LinkedIn following by 1,200% with strategic content marketing. Expanded SEO keyword presence from 8 to 40+ on Google’s first page.
Implemented lead gen strategies that increased qualified prospects by 25%.
2017-2018
F&B Company
Led cross-channel promotional campaigns, scaling Instagram from 1K to 12K followers.
Developed high-converting content for paid and organic media.
2013-2018
Organic Influencing
Built a 40k organic following as a leading food and wellness creator in 2013, before the rise of IG video content.
Pioneered authentic, visual storytelling that sparked community growth and laid the foundation for my career in digital marketing
This is more than a CV —it’s a glimpse into how I think, create, and move.
What happens next is up to you. Let’s explore what’s possible.
Request access below.
